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You Can't Fake Authentic Leadership
A conversation with Sabrina Horn, author of MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success
Wed Jun 24th 12:00pm - 1:00pm (PDT)
Faking it till you make it doesn’t work—at least, not long enough to build a sustainable business.
Making it is at the heart of what drives every entrepreneur, executive, CEO, and founder. Yet, in the course of running our companies, we sabotage success by faking it. Exaggerating product capabilities, inflating revenues or our resume, omitting critical details or shirking responsibility, we stray from the trail we are blazing. Of all the business and career memes to gain popularity, few have compromised integrity more than “Fake it till you make it.” The problem with faking it is that it’s just not sustainable. After a day, a week or a few years, the truth does come out. Bottom line: faking it has ruined the reputations of countless leaders and destroyed the businesses they’re responsible for.
The Bastiat Society of San Francisco welcomes Sabrina Horn for an conversation about entrepreneurship, leadership, and making it. Sabrina is an Award-winning communications expert, CEO of national public relations firm Horn Group, and author of MAKE IT, DON’T FAKE IT: Leading with Authenticity for Real Business Success. Her firm has advised thousands of executives and their companies—from the hottest startups to the Fortune 500.
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About the Speaker:
Sabrina Horn is an award-winning CEO, C-suite advisor, communications expert, speaker, and now author. With only $500 and five years of work experience, she founded Horn Group, a public relations firm that for over a quarter century, advised thousands of executives and their companies—from the hottest startups to the Fortune 500. One of very few female CEOs in Silicon Valley in the early 1990s, Horn is here today to share why “Fake it till you make it” just doesn’t work—at least, not long enough to build a sustainable business. Horn’s firm became one of the most iconic enduring firms in the tech world, winning won accolades for Best US Employer and Best Tech Agency. Horn successfully sold her firm to Finn Partners in 2015 and is now CEO of HORN Strategy, LLC, focused on helping entrepreneurs and CEOs navigate the early stages of their businesses. She has written for publications including The Wall Street Journal, Inc., Entrepreneur, Forbes, and CMO.com, and is a frequent speaker at leadership conferences. Horn has a B.A. in American Studies from Hobart and William Smith Colleges and a M.S. in Public Relations from Boston University. She has two daughters, Grace and Christina and splits her time between New York and San Francisco.